Ben & Jerry's x Netflix
"Boots on the Moooo'n"

Client: Netflix, Ben & Jerry's
Agency: Observatory Agency
Role: Creative Director
The show, Space Force, is the latest series from The Office creator Greg Daniels, starring Steve Carell, John Malkovich, Lisa Kudrow, Jimmy O. Yang, Ben Schwartz, Tawny Newsome, and many other funny people you’ve seen in other comedy properties.

After President Trump declared in a tweet “We’re going to put boots on the moon” the show’s creators got to work parodying the newest and least-necessary branch of the US Military.

Dr. Chan’s R&D Diaries, is a series of vignettes following astro-botanist Dr. Chan Kaifang (portrayed by Silicon Valley’s Jimmy O. Yang) as he attempts to complete his latest demeaning project for his superiors at Space Force: making a better Astronaut ice cream.

To launch the Boots on the Moooo'n ice cream, we literally launched a pint of ice cream into space.

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