MasterClass
"Anna Wintour - How To Be A Boss"
Client: MasterClass
Agency: Observatory Agency
Role: Creative Director
MasterClass first ever Brand Campaign: “How to Be a Boss” featuring Anna Wintour brings the MasterClass brand to life through new creative via out-of-home, print and digital media.
Each design captures advice Wintour shares in her MasterClass.
Creative development of the campaign was executed by &Walsh and Observatory with photography shot by Tyler Mitchell.
Each design captures advice Wintour shares in her MasterClass.
Creative development of the campaign was executed by &Walsh and Observatory with photography shot by Tyler Mitchell.
![](https://freight.cargo.site/t/original/i/bbe7a5f5b0aeb559a4990cec61da72b1888e8294c6f5ddd974d9d2d65bcbc1b7/_JT_2283.jpg)
![](https://freight.cargo.site/t/original/i/f2b5aab0b361ff5bd6948e5ae79765405cec3d40147c7cf143073141df13a7f1/Masterclass-4.jpg)
![](https://freight.cargo.site/t/original/i/76fde30e96b04c60c382bce8c907719935ddc0af68e7b88b347045aeb1a83baf/Masterclass-6.jpg)
![](https://freight.cargo.site/t/original/i/6af07e633c8dd21b430bf9444f226044483e9aabe3c3d73a9607187ea89c4f1e/20190918_MasterClass_Ad_Campaign_0067.jpg)
![](https://freight.cargo.site/t/original/i/b72863a49f0f1efca0e81de59d4735a780b8c572b80a8376c47f45da022f14d7/_JT_2242.jpg)
![](https://freight.cargo.site/t/original/i/185d4219a4e15f3880e6e6b961f57f0ac90f7d70fd3c4728f0ad9d478a372c31/_JT_2274_new.jpg)
![](https://freight.cargo.site/t/original/i/5276876a1df888b93b3e6b4a80d2075e1ffb2de7d4d9558d431549a24e1df509/025A2778.jpg)
![](https://freight.cargo.site/t/original/i/a9f79abdb6314a16e98a759f40d44aaaa478fb0db5095922ab0dfa2d1ac981f8/_JT_2239.jpg)
![](https://freight.cargo.site/t/original/i/2045774c31eb510ab6e32831658eacc05927162fe0c23059bb419a6f1e79954b/_JT_2227.jpg)
![](https://freight.cargo.site/t/original/i/9c1f746f48fae806bc123357773bdc80b49d2d0556e6b894a086389bacbf6f2d/20190918_MasterClass_Ad_Campaign_0066.jpg)
![](https://freight.cargo.site/t/original/i/7218ef36ac309839e9acc9a0dd3627d467cd087c6a59c91e9a710393d5eadf2a/20190918_MasterClass_Ad_Campaign_0053.jpg)
![](https://freight.cargo.site/t/original/i/18eae9034ee6578dbd764e33fd52a612e178b56bc7e5fbcca2c53b1697da1379/A2-Awards-Masterclass-02.jpg)
![](https://freight.cargo.site/t/original/i/56777a79ab98a90fe531fc954d1e4bf4f04867ee2aced51c0942a9cca4574755/A2-Awards-Masterclass-03.jpg)
![](https://freight.cargo.site/t/original/i/25a7886b10f80c6af230cf445ce31dd3ae0ebd224cbac861ca5152f16408f4d0/A2-Awards-Masterclass-04.jpg)
![](https://freight.cargo.site/t/original/i/d81988e04a37b84688f7d5ea777b9eee5df209862ea1c5a4802b7a742917b7b7/A2-Awards-Masterclass-05.jpg)
![](https://freight.cargo.site/t/original/i/8993c93c281f74f967de5ebbd31fc1d4a0075b61bc3d0b4cf78d5bbc8754b8ca/A2-Awards-Masterclass-06.jpg)
![](https://freight.cargo.site/t/original/i/0639e36cb1a16ed36708256c280fc16e9f8838865c23c77d2436beeafc9ab55a/A2-Awards-Masterclass-07.jpg)
![](https://freight.cargo.site/t/original/i/1ebab86298b207f476f2297c55374150bef1c7d33137dd70c0ae39bb83839ce2/A2-Awards-Masterclass-08.jpg)
![](https://freight.cargo.site/t/original/i/3a7697ad29e8cae39abd2c70e60b77b71fad65333e7cd9122cbd1aa67ac53a88/A2-Awards-Masterclass-09.jpg)
![](https://freight.cargo.site/t/original/i/b25439451ce0c2c863e30117b14ebf02adea51d2ce6dea2bd0b4b6262b7cc7cd/A2-Awards-Masterclass-01.jpg)
![](https://freight.cargo.site/t/original/i/f9026c36446f73a048a137cf74aa046ff43904cbfbc63479817edfcced390976/A2-Awards-Masterclass-10.jpg)
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