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Nike Football
Ronaldinho “Crossbar”




The Crossbar became a worldwide sensation when it appeared online shortly before the 2006 World Cup.

"Is that for real?!" That's what users asked time and time again when the video in which Ronaldinho hits the crossbar four times in succession debuted.

The Nike ad became the first ever video to reach one million views on YouTube.

In 2015 Nike released a remastered version of the video to celebrate the ad’s 10th anniversary.



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