Nike Football
"The Chain"

Client: Nike Football
Agency: Framfab
Role: Art Director
The Chain is the world’s longest user generated football video. The Chain is a feast of homebrewed football moves from all corners of the globe, with one user passing the ball to the next.

The Chain campaign was kicked off by Ronaldinho. The football star was filmed kicking a ball out of the camera frame, and then viewers were encouraged to film the following link in the chain.

The rules were very simple: the ball must enter from the left and exit to the right. Beyond this the participants could show off their skills in any way they liked.

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