Seagate
"Living Logo"
Client: Seagate Technology
Agency: Goodby Silverstein & Partners
Role: Art Director
For the rebrand of Seagate Technology, we created a new logo along with a unique brand idea inspired by Seagate’s role in creating space for the human experience. Data isn’t just zeros and ones but a living ecosystem of our memories and human achievements. The Living Logo demonstrate firsthand, the belief that data is alive and ever-changing.
A proprietary process was invented where the logo is formed by collecting real-time data and content pulled from open APIs of some of the world's leading brands whose platforms are enabled by Seagate's storage solutions. A patent (US D836,133) was granted for the idea.
A proprietary process was invented where the logo is formed by collecting real-time data and content pulled from open APIs of some of the world's leading brands whose platforms are enabled by Seagate's storage solutions. A patent (US D836,133) was granted for the idea.
Inspiration for the logo shape.
Animation prototype between different APIs.
Example of data broken down into visual components.
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