Spotify x FC Barcelona
"Coldplay"
Client: Spotify, FC Barcelona
Agency: In-House
Role: Group Creative Director
Spotify once again collaborated with record-breaking legends from the worlds of music and football, through its first-of-its-kind partnership with FC Barcelona. This time, the Barça shirt featured a special Coldplay logo inspired by its tenth album, Moon Music, which debuted at Number 1 on Spotify’s weekly global charts.
With 12 tracks in the Spotify Billions Club, Coldplay is the most-streamed British band of all time on Spotify. And a special connection with Barça fans was forged when its smash 2008 hit Viva la Vida became the club’s unofficial anthem during the 2008-2009 season.
Like FC Barcelona, Coldplay brings together fans from across the world. The moment celebrated the unity of humanity and the joy felt in shared experiences, whether that be a football match or concert.
All net proceeds from the limited-edition jerseys went to The UN Refugee Agency (UNHCR.)
With 12 tracks in the Spotify Billions Club, Coldplay is the most-streamed British band of all time on Spotify. And a special connection with Barça fans was forged when its smash 2008 hit Viva la Vida became the club’s unofficial anthem during the 2008-2009 season.
Like FC Barcelona, Coldplay brings together fans from across the world. The moment celebrated the unity of humanity and the joy felt in shared experiences, whether that be a football match or concert.
All net proceeds from the limited-edition jerseys went to The UN Refugee Agency (UNHCR.)
Copyright© 2021 Stevie Laux. All rights reserved.