Spotify x FC Barcelona
"Olivia Rodrigo"
Client: Spotify, FC Barcelona
Agency: In-House
Role: Group Creative Director
Four years into the partnership with FC Barcelona, the jersey takeover has become one of the most highly-anticipated moments for fans. The tradition swaps Spotify’s logo for an artist’s, with Olivia becoming the eighth—and youngest—artist to be featured, following previous takeovers by Ed Sheeran, Travis Scott, Coldplay, KAROL G, The Rolling Stones, ROSALÍA, and Drake.
Continuing another jersey takeover tradition, Olivia performed in the leadup to the match, this time bringing Billions Club Live to Barcelona on May 8, 2026. Top fans was invited to celebrate many of the tracks by the artist that have been inducted into Spotify’s Billions Club and all things Livie culture.
Continuing another jersey takeover tradition, Olivia performed in the leadup to the match, this time bringing Billions Club Live to Barcelona on May 8, 2026. Top fans was invited to celebrate many of the tracks by the artist that have been inducted into Spotify’s Billions Club and all things Livie culture.
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