Spotify x FC Barcelona
"Travis Scott"
Client: Spotify, FC Barcelona
Agency: In-House
Role: Group Creative Director
Since 2022, Spotify and FC Barcelona have brought the worlds of music and football together with a first-of-its-kind partnership. This time, the two iconic brands tapped into the world of Travis Scott as they teamed up yet again for their latest jersey takeover.
Created in partnership with one of the most influential artists of a generation, the special-edition Travis Scott drop bridged music, fashion, and football, reflecting the depth of Spotify’s commitment to artists and fans.
In the lead-up to El Clásico, Spotify also brought Travis Scott to Barcelona for an exclusive concert. Curated to honor Travis’s most loyal Spotify listeners, this was the very first time the rap superstar performed in the Catalan capital.
Ahead of the big concert, hundreds of Travis Scott and FC Barcelona fans were waited outside of the Barça Store at Spotify Camp Nou to be the first to get their hands on Spotify x Cactus Jack x Barça merchandise. With dozens of the most dedicated fans standing in line all night, the merchandise sold out within hours.
Stepping onstage in the Cactus Jack x Barça retro jersey, Travis took fans through a raucous set of his biggest hits, including “FE!N,” “4×4,” “SICKO MODE,” and “goosebumps.” But he also gave fans a taste of what to expect from his upcoming JACKBOYS 2 album with performances of two brand-new, unreleased tracks: “Dumb” and “Kick Out.”
Created in partnership with one of the most influential artists of a generation, the special-edition Travis Scott drop bridged music, fashion, and football, reflecting the depth of Spotify’s commitment to artists and fans.
In the lead-up to El Clásico, Spotify also brought Travis Scott to Barcelona for an exclusive concert. Curated to honor Travis’s most loyal Spotify listeners, this was the very first time the rap superstar performed in the Catalan capital.
Ahead of the big concert, hundreds of Travis Scott and FC Barcelona fans were waited outside of the Barça Store at Spotify Camp Nou to be the first to get their hands on Spotify x Cactus Jack x Barça merchandise. With dozens of the most dedicated fans standing in line all night, the merchandise sold out within hours.
Stepping onstage in the Cactus Jack x Barça retro jersey, Travis took fans through a raucous set of his biggest hits, including “FE!N,” “4×4,” “SICKO MODE,” and “goosebumps.” But he also gave fans a taste of what to expect from his upcoming JACKBOYS 2 album with performances of two brand-new, unreleased tracks: “Dumb” and “Kick Out.”
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