Spotify x FC Barcelona
"Tyler, The Creator"
Client: Spotify, FC Barcelona
Agency: In-House
Role: Group Creative Director
Tyler, The Creator’s creativity knows no bounds: he’s a chart-topping musician, an actor, a boundary-breaking producer, a fashion designer. Tyler joining the ranks of artists to take over the iconic FC Barcelona jersey, with his GOLF logo worn by the team for El Clásico on October 25, 2026 at Spotify Camp Nou. In true Tyler fashion, he did doing things a little differently.
For the first time in the history of the Spotify x FC Barcelona partnership, the artist had full creative control. The jersey was just one element of a wide-ranging experience, which also included a Tyler-directed short, an exclusive Spotify x GOLF WANG x FC Barcelona clothing collection, and the Copa De Golf, a night in Barcelona merging music, football, and fashion.
The collection was rooted in GOLF WANG’s signature aesthetic, featuring bold color and considered craft. It was a distinctly irreverent take on sportswear that came to life across a full lifestyle offering, headlined by a letterman jacket, track jacket, and long- and short-sleeve retro jerseys.
For the first time in the history of the Spotify x FC Barcelona partnership, the artist had full creative control. The jersey was just one element of a wide-ranging experience, which also included a Tyler-directed short, an exclusive Spotify x GOLF WANG x FC Barcelona clothing collection, and the Copa De Golf, a night in Barcelona merging music, football, and fashion.
The collection was rooted in GOLF WANG’s signature aesthetic, featuring bold color and considered craft. It was a distinctly irreverent take on sportswear that came to life across a full lifestyle offering, headlined by a letterman jacket, track jacket, and long- and short-sleeve retro jerseys.
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