Spotify x Lady Gaga
"Little Monsters Mayhem"
Client: Spotify
Agency: In-House
Role: Group Creative Director
Lady Gaga gave her fans unprecedented access into her world during Spotify Presents: Little Monster Press Conference.
Serving as a love letter to the fans who have been with Gaga throughout the many eras of her illustrious career, the global press conference was an opportunity for Gaga to speak directly to the audience that matters most and offer insights into the making of her new album, MAYHEM.
This collaboration between Gaga’s creative team, Spotify, and Gaga herself was a throwback to the classic press conferences of previous eras while staying true to Gaga’s ever-present motif of fame and celebrity.
Underscoring Spotify’s commitment to putting listeners first and Mother Monster’s ever-present dedication to her Little Monsters across the globe, the event was truly one for music lovers.
Serving as a love letter to the fans who have been with Gaga throughout the many eras of her illustrious career, the global press conference was an opportunity for Gaga to speak directly to the audience that matters most and offer insights into the making of her new album, MAYHEM.
This collaboration between Gaga’s creative team, Spotify, and Gaga herself was a throwback to the classic press conferences of previous eras while staying true to Gaga’s ever-present motif of fame and celebrity.
Underscoring Spotify’s commitment to putting listeners first and Mother Monster’s ever-present dedication to her Little Monsters across the globe, the event was truly one for music lovers.
Copyright© 2021 Stevie Laux. All rights reserved.