State Farm
"National Bureau Of Assists"
Client: State Farm
Agency: Translation
Role: Associate Creative Director
For the 2014-2015 NBA season, we decided to take the “Born to Assist” legend even further. We created the State Farm National Bureau of Assists – a team of elite assisters featuring twins of All Star point guards Stephen Curry, Sue Bird, Damian Lillard, and legendary all-time NBA assist leader John Stockton.
The expanded roster introduced a fresh narrative dimension to the “Born to Assist” universe, setting the stage for storytelling that will take the saga of Chris and Cliff in exciting directions.
The expanded roster introduced a fresh narrative dimension to the “Born to Assist” universe, setting the stage for storytelling that will take the saga of Chris and Cliff in exciting directions.
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