State Farm
"National Bureau Of Assists"

Client: State Farm
Agency: Translation
Role: Associate Creative Director
For the 2014-2015 NBA season, we decided to take the “Born to Assist” legend even further. We created the State Farm National Bureau of Assists – a team of elite assisters featuring twins of All Star point guards Stephen Curry, Sue Bird, Damian Lillard, and legendary all-time NBA assist leader John Stockton.

The expanded roster introduced a fresh narrative dimension to the “Born to Assist” universe, setting the stage for storytelling that will take the saga of Chris and Cliff in exciting directions.

Copyright© 2021 Stevie Laux. All rights reserved.