"Change The Story"

Client: USAFacts
Agency: Observatory Agency
Role: Creative Director
The nonprofit, founded by former Microsoft CEO Steve Ballmer, teamed up with creative agency Observatory on a campaign built around the presidential debate cycle to grow awareness for USAFacts' mission.

USAFacts depicts truth through data and real people’s stories. When Americans are empowered with the facts, they can understand the nation’s issues and make changes—not just in their own story, but the story of the country.

USAFacts believes that reasoned, informed decisions can only happen when all Americans have access to the same nonpartisan data. By making government data accessible and understandable, USAFacts helps each American be in control of their own story.

Copyright© 2021 Stevie Laux. All rights reserved.