Work 4 Rich
"The Greatest Job In Advertising*"
Client: N/A
Agency: Goodby Silvertein & Partners
Role: Art Director
* according to Rich Silverstein.
In August 2013, we created a tongue-in-cheek job posting for Rich Silverstein's assistant and paired it with work4rich.com, a website that invited applicants to complete six challenges. As the site said, "Rich Silverstein answers to nobody. And that nobody could be you."
The response was overwhelming. It reached millions of people via Twitter, Adweek called it the "greatest ad for an executive assistant in the history of executive assistants," and we received more than 4,500 applications from all over the world.
In August 2013, we created a tongue-in-cheek job posting for Rich Silverstein's assistant and paired it with work4rich.com, a website that invited applicants to complete six challenges. As the site said, "Rich Silverstein answers to nobody. And that nobody could be you."
The response was overwhelming. It reached millions of people via Twitter, Adweek called it the "greatest ad for an executive assistant in the history of executive assistants," and we received more than 4,500 applications from all over the world.
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