Yahoo!
"Bus Stop Derby"



Client: Yahoo!
Agency: Acne Production, Goodby Silverstein & Partners
Role: Art Director
Yahoo! asked us to help reclaim their role as the original social network. They wanted to show how technology can bring people together offline in the same way that they bring communities together online.

We answered with the Yahoo! Bus Stop Derby. It transformed analog bus stops into social gaming hubs, where commuters played other bus stops in real time. San Francisco neighborhoods played against neighborhoods, battling it out to win a block party with music-video sensation OK Go in their neighborhood.




Copyright© 2021 Stevie Laux. All rights reserved.